How I started blogging + spring dresses to get you excited to bloom

Shop this look

“I want to do to you what spring does with the cherry trees.” —Pablo Neruda

I took an IG break this week. I basically had to take a mental health break. When I get overwhelmed my immediate instinct is to hustle through it… or to shut down. And this weekend I shut down. I was so in my head about creating a dress that EVERYONE would like even though I know you can’t please everyone. I had to remind myself that my drive to create my own clothing line was because I didn’t see enough of what *I* wanted. So after a weekend of introspection I realized that we all gotta start somewhere. And today I wanted to remind myself of where I started…

How I started blogging

One of the number one questions I get asked is “How did you start your IG/blog?” and the answer to that isn’t that complicated. I started over 10 years ago with this blog. Back then I only joined Facebook and Instagram to PROMOTE my blog. I really didn’t like social media… and still have a complicated relationship with it. I only used it for promotion and then later to connect with you all!

Strathberry tote, How I started blogging
open black floral Topshop dress

Why did you start?

When I started I was looking for an artistic outlet during a difficult time. My content was vague and MUCH less transparent than I am now. My photographs were more about storytelling (which is something I miss.) And as the industry grew, so did I. A lot of it is about timing and that’s not lost on me. I was in the right place at the right time.

Although it wasn’t without a huge amount of work. Most nights I was on 5 hours of sleep and for around 4 years I worked an 8 to 5 job AND did a social media job on the side… AND blogged. (I DON’T advise doing that haha.) But I learned so much about motivation, drive, and the simple act of never giving up.

dark floral high slit dress
retro floral dress Topshop

So what does this have to do with spring…

Currently as I look back, I look forward to what AiW is evolving into which hopefully is designing pieces that people enjoy. I know there will be mistakes along the way and that I’ll have to give myself the grace to grow from them, just as I did before. The spirit is to never give up, just as I didn’t before.

retro floral Topshop dress

This spring take a journey with me just as the flowers do. Let’s grow and change together… and if all fails, fall is pretty magically too.