This week, Clinique celebrated the launch of their new The Wink website.  This editorial portal is filled with perfectly curated lifestyle posts and beauty tips.  Written in a blog-like style, Clinique & The Wink will appeal to any fans of the company or beauty aficionados in general!  As a blogger and small business owner myself, I enjoyed reading the article about Cloë who created the most adorable cotton candy catering company called bon puf.  This darling take on a classic treat is elevated by Cloë’s contemporary interpretations of flavors.  Who wouldn’t want to have their own stick of salted caramel cotton candy?

So how does this young entrepreneur make sure she’s looking her best?  Her beauty routine is actually quite simple with a very natural and subdued application of product, paired with the lovelies hint of color from her Clinique Chubby Stick Moisturizing Lip Colour Balm.  I’ve always felt a little goes a long way and I completely agree with her take on makeup.  Sometimes all you need is a classic base, a good mascara and a bright lipstick to brighten your face.

Currently I’m loving Chubby Lash Fattening Mascara — it thickens up my lashes and creates massive volume.  It goes on light so you can build the level of thickness that you want.  For the weekdays I just want a little definition but on the weekend I want ALL the volume.  It’s a mascara you’ll want to add to your makeup bag.

Check out The Wink and have a great weekend!  Xo Ally

*I was compensated for this post, opinions are my own.