I had read about Lou & Grey in Lucky Magazine’s March issue and then I forgot about it… life happens!  Months later, my friend had on the cutest dress and told me it was Lou & Grey and she had bought it at Loft.  Loft is currently housing the brand as it begins to set up shop.  Lou and Grey currently has one freestanding store in Connecticut with several more opening soon.

Above is Lou & Grey‘s fall lookbook that was shot in Marfa, Texas.  The town’s barren backdrop was the ideal setting for this line of cozy, casual loungewear.  I haven’t purchased a piece yet, but I’m sure I will.  Below are some of my favorite looks and most of them are currently 50% off with code FIFTY.

Have you tried Lou & Grey?